Startup Pillars

Just like a house, a startup needs solid foundations.

As your company grows, its foundations need to evolve over time. Just like when you build a bigger building, you need to reinforce the the foundations it is expected to stand on.

To a venture, the foundations are its people. Each team member is a pillar making it succeed

As one person leaves or joins the team, the whole company's structure shifts in one way or the other: amazing growth or potential struggles.

We analyzed +1000 entrepreneurs to determine what are the pillars crucial to success

After 5 years, we discovered growing startups faced about the same challenges at every scale up stage. Those challenges appeared to be linked to the way each team member's brain works.

3 examples of common challenges

Tension arises because of ego confrontations between managers

57.8% of startups are impacted by it

A CTO is struggling at managing a growing tech team instead of coding

47.6% of startups are impacted by it

A CPO is struggling at building a product roadmap for the long term

40% of startups are impacted by it

3 types of solutions

Targeted recruiting based on candidate's brain activity, their job and team fit

Team reorganization adapting roles to each person's areas of excellence

Collaboration hacks built based on scientific methods leveraging differences

The process

Step 1

Your startup's key people take the OBA (online brain analysis)

15 min, asynchronously

Step 2

You receive the OBA results and the startup pillars report

1-hr call with the CEO

Step 3

We strengthen your pillars one by one

1-2 hrs / month, mainly with the CEO

Step 1

Your startup's key people take the Online Brain Analysis

15 min, asynchronously

Step 2

You receive the OBA results and the team overview report

1-hr call with the CEO

Step 3

We help you with your challenges one by one

1-2 hrs / month, mainly with the CEO

Get your diagnosis

Get a sample of the "team overview" report

How we analyze and strengthen your pillars

Assessing your neurology with the OBA (online brain analysis)

Our brain is composed of 18 zones that we all use more or less.

The Unfair OBA (online brain analysis) uses a list of questions containing words that stimulate each brain zone to assess which ones someone uses the most.

Each combination of zone activity corresponds to specific behaviors that are both a limit and a strength at the same time - depending on the context.

Linking neurology and scale up success based on top experience

During 8-months, we partnered with 8 VCs to understand how their top founders and teams had succeeding among their challenges.

For each stage, we identified strong patterns of business challenges / success factors, and the OBA (online brain analysis) results of each team. We decided to call them startup pillars.

These analysis lead us to creating a program that would identify each startup's current solid pillars, and the ones to strengthen when growing.

Startup Team overview

Scale as efficiently as unicorns did