As your company grows, its foundations need to evolve over time. Just like when you build a bigger building, you need to reinforce the the foundations it is expected to stand on.
As one person leaves or joins the team, the whole company's structure shifts in one way or the other: amazing growth or potential struggles.
After 5 years, we discovered growing startups faced about the same challenges at every scale up stage. Those challenges appeared to be linked to the way each team member's brain works.
15 min, asynchronously
1-hr call with the CEO
1-2 hrs / month, mainly with the CEO
Our brain is composed of 18 zones that we all use more or less.
The Unfair OBA (online brain analysis) uses a list of questions containing words that stimulate each brain zone to assess which ones someone uses the most.
Each combination of zone activity corresponds to specific behaviors that are both a limit and a strength at the same time - depending on the context.
During 8-months, we partnered with 8 VCs to understand how their top founders and teams had succeeding among their challenges.
For each stage, we identified strong patterns of business challenges / success factors, and the OBA (online brain analysis) results of each team. We decided to call them startup pillars.
These analysis lead us to creating a program that would identify each startup's current solid pillars, and the ones to strengthen when growing.