The most important action an investor takes is making a decision. Each decision can drive susbtantial success or failure. That's why great investors are great decision makers.
We have to wait for a startup to fail or exit to truly know if our decision was the good one, making our feedback loop longer.
We all have biases that alter our decisions. Knowing precisely which ones impact us is fundamental to be a better decision-maker.
The brain is the origin of all our behaviors. Each person's brain works differently, which explains why our biases are different.
During 8-months, we've partnered with 8 VCs.
For each of their investments, we've linked their investment decisions with the way their brain works.
We analyzed why two different VCs made different decisions on the same deal, and how it is linked to their brain.
Our brain is composed of 18 zones that we all use more or less.
The OBA (online brain analysis) uses a list of questions containing words that stimulate each brain zone to assess which ones someone uses the most.